FinCrew.my was founded by Nick Lai and wholly owned by NickMetrics group. Full name Financial Crew, the company was initially started in Kuala Lumpur, Malaysia. The company received MYR 1 million in seed funding from NickMetrics. The funding was used to officially launch the website, with the company relocating to Bangsar South, Kuala Lumpur, Malaysia.The quotes were provided from a direct relationship that FinCrew had with the insurers, or through a rate manual from companies that it did not have a direct relationship with. FinCrew included real-time updating of quotes as users moved through the Q&A sections, and allowed users to shop anonymously. In addition to providing quotes, the company lets drivers learn about companies’ coverage and evaluate claims satisfaction. FinCrew offers a way for consumers to get real-time quotes from car insurance companies by filling out an online form. As the driver fills out the form, answering more questions about things like their registration number, postcode, and ID, the quotes increase in accuracy. Because FinCrew itself is not an insurance agency, it’s not biased toward sending customers to one company or another.